Our mission

Nowall was founded on the idea that there should be no limit, or "no wall," standing between our team and the pursuit of the perfect earphone. We are a collection of people who love good music and want the world to experience it in the depth and clarity it deserves. 

Our story

Nowall started with Felix Xi, an engineer and music lover from Changchun, China who was frustrated with his earphone options that would be both Bluetooth® capable and accurately reproduce the full range of the audible spectrum, all while staying under $100. He couldn't find anything.

After we got to meet Josh when he came to visit his old friend, and our JOB, Rahim for Chinese New Year, we knew we had the perfect person to bring CH-1 to the United States.  

Our team

Joshua Hoke is the CEO of Nowall USA, Nowall's US Subsidiary. After serving in the U.S. Navy for five years, Josh returned home to Lexington to get his degree in political science from the University of Kentucky. He worked in sales and marketing before forming Nowall USA with Emily in early 2016. 

Joshua Hoke is the CEO of Nowall USA, Nowall's US Subsidiary. After serving in the U.S. Navy for five years, Josh returned home to Lexington to get his degree in political science from the University of Kentucky. He worked in sales and marketing before forming Nowall USA with Emily in early 2016.